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Girl, Choose Yourself!
Girl, Choose Yourself!
Hosted by Eimear Zone, author of The Little Book of Good Enough and the newly released Choose Yourself, Girl, Choose Yourself! is the podcast for women ready to reclaim their power, break free from the expectations that have held them back, and live life on their own terms. Each week, Eimear shares heartfelt conversations and gritty truths that challenge the stories we've been told by society, our families, and even ourselves. This podcast is all about reconnecting with the truth of who you truly are, embracing your powerful magnificence, and boldly creating a life that reflects your dreams, not your fears. If you're ready to choose yourself, show up fully, and live unapologetically, hit play and join the movement.
Girl, Choose Yourself!
PJ Nation: Women Choosing Comfort & Honoring Rest
A simple TikTok question about pajamas turned into 25,000+ views in less than 24 hours and hundreds of comments — and revealed something big: women everywhere are choosing comfort first. Not as giving up, but as tuning in. This week, Eimear explores why PJs-by-7pm is becoming the new normal… and a surprisingly honest expression of who we are now.
This episode started with one question I posted on TikTok:
“How early are you getting into your PJs now that the days are shorter?”
The response?
Over 25K views and a flood of comments from women saying things like:
- “As soon as I get home.”
- “Pulling the bra off in the car.”
- “I’m 46 — I don’t have the energy to be uncomfortable anymore.”
- “Day PJs, night PJs, garden PJs.”
What I thought was a tiny moment turned into a whole conversation:
Women choosing comfort.
Women choosing rest.
Women choosing themselves — without apology.
In this episode, I talk about:
- Why so many of us are leaning into comfort
- How PJs have become the unofficial “clocking out” signal
- The little rituals women use to unwind
- And how my fashion-loving self is still very much here… just with softer clothes in the evenings
I also share a few pajama brands I love — nothing fancy, just things that feel good — and I’d love to hear your favourites too.
Brands mentioned:
- Asceno (women-founded) : https://www.asceno.com/collections/pyjamas
- Eberjey: https://eberjey.com/collections/the-cozy-shop
- Olivia von Halle (navy velvet set = Christmas list!) : https://oliviavonhalle.com/collections/luxury-silk-pyjama-set
- Printfresh (women-owned, fun & budget-friendly) : https://printfresh.com/
👉 Watch the original TikTok here:
https://www.tiktok.com/@coacheimearzone/photo/7571695181049744670
Your turn:
Tell me your PJ routine — and your favorite brands, especially women-owned ones. I want to share them.
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