Beyond the Hustle: Building a Purpose-Driven Business (with Lyn Wineman)

 Beyond the Hustle: Building a Purpose-Driven Business

In this inspiring conversation with Lyn Weinman, founder and president of KidGlove (a certified B Corp advertising agency), we explore how businesses can align profit with purpose. Lynn shares her journey from corporate success to meaningful impact, and how she's building a culture that prioritizes psychological safety and authentic connection over traditional "hustle culture."

EPISODE HIGHLIGHTS

00:00 Introduction and guest welcome

02:15 Lynn's career journey and pivotal moment

04:30 The birth of KidGlove and pandemic adaptation

07:45 Purpose-driven marketing in today's world

12:30 The importance of authentic brand messaging

18:20 Building remote culture and psychological safety

25:00 Working Genius framework and team dynamics

31:00 The myth of hustle culture

42:00 Creating genuine workplace connection

47:00 The evolution of leadership

50:00 Closing thoughts and contact information

KEY TAKEAWAYS

- Purpose-driven organizations need both heart and marketing expertise

- Psychological safety is fundamental to creativity and productivity

- Remote work can foster strong culture when done intentionally

- True leadership is about creating the right environment, not control

- Success and wellbeing aren't mutually exclusive

KEY THEMES

- Choosing authenticity over external expectations

- Redefining success beyond traditional metrics

- Creating space for others to be their full selves

- Building success through alignment rather than hustle

- Leading from purpose rather than pressure

QUOTABLE MOMENTS

"I don't need to control them. I just need to put them in the right environment to do their very best."

"None of those things are culture. Beer on tap and shuffleboard tables - those are just distractions or gimmicks."

"You can be highly ambitious, highly productive, very hard working and not give into hustle culture."

GUEST CONTACT

 Agency for Change Podcast:  https://kidglov.com/podcasts/

Website: https://kidglov.com/

Contact Lyn on LinkedIn: https://www.linkedin.com/in/lynwineman/

CONNECT WITH EIMEAR

📱 Instagram: @eimearzonecoach

💻 Website: eimearzone.com 📧

Email: hello@eimearzone.com

Subscribe to Girl, Choose Yourself on Apple Podcasts, Spotify, or wherever you listen to podcasts.

© 2025 Eimear Zone Coaching. All rights reserved.

Transcript

Transcript: Beyond The Hustle with Lyn Wineman

Host: Today I'm speaking with the wonderful Lynn Weinman, a passionate leader who has dedicated her career to helping change-makers do more good in the world. She does that by putting the megaphone in front of those leading positive change and empowering others to leave their mark. She's been in the marketing domain for over 30 years and is the founder, president, and chief strategist of KidGlove, a certified B Corp advertising agency. Let's jump in for a wonderful conversation with Lynn.

Welcome to the podcast. I am so excited to have you here today.

Lyn: Thank you for having me. I'm excited to do this. This is a fun topic and a fun podcast and I can't wait to have a wonderful conversation.

Host: I'm going to start with what I hope is a fun question to get your imagination going. Someone asked me this question a long time ago and I loved it - it really got me thinking. If you were at a function or party one evening, and there's that point where you've had a great time but you're tired and heading for home, and then you hear something, some topic of conversation that makes you want to linger because they're talking about that - what might that topic be for you?

Lyn: I love this question because this is a frequent argument in my household when we're at a party and I'm ready to go. I say goodbye and walk out the door while my husband says goodbye and then goes around and talks to everybody one more time while I'm standing at the door. It's not very often that once I decide to go I get pulled back in. But anything related to making a difference - that's my hot button right now. That's where I feel pulled and energized because I feel I'm at a point in my life where I've done a lot of things and I'm really starting to think about my purpose here. How can I make a difference? How can I uplift other people to make a difference? Where are the topics where we can create that change?

Host: That's exciting. And obviously in the work that KidGlove is doing, it's all about that theme and topic. As you put it, putting the megaphone in front of the change makers who really want to make a difference in the world. How long has KidGlove been around?

Lyn: If you'll believe it, it's been 15 years. 

Host: Congratulations! 

Lynn: Our 10th anniversary was right after the start of the pandemic. As a business owner, I was really looking forward to having the big party and maybe having the chamber of commerce come. In our town, the mayor sometimes will write you a proclamation and call it KidGlove day. Our 10th anniversary was in May of 2020, so we were all still at home wiping down our groceries and doing all the crazy things.

Lyn: My team and I thought, "We have to celebrate - what will we do?" We did two things. We created what we called the Agency for Change Challenge. We took the money we were going to spend on our party and said, "Let's let purpose-driven organizations and nonprofits apply for $10,000 worth of work. We'll just gift them this work." There were only two questions on the application: What are you doing to make a difference in the world? And how would you use this work?

We had nearly 50 organizations in the Midwest, plus a few from across the country that applied. We're such softies here - we couldn't just pick one. We picked two, but then I had to turn around and tell 48 companies or organizations that they didn't win, which breaks my heart. So we started a podcast and said, "Hey, you didn't win, but we're starting a podcast and you can be on our podcast." That's how we got our first dozen or so podcast participants for the Agency for Change podcast.

Host: That's beautiful. I think the world is just hungry for the work that you do. I was out in a store the other day doing some holiday shopping and looking at winter coats. The brand my husband was picking up - I said, "No, no, no." That brand is all about the environment and giving back and their work culture.

There's a certain amount of price sensitivity sometimes, but people identify with companies who are doing good things. They want to stand for something, and when they spend money in any way or give their time and resources in any direction, it's like an extension of their own values.

Lyn: Absolutely. There's so much research right now that indicates consumers want to align with brands that are making a difference in the world. Individuals want to work for companies that are making a difference. Being able to articulate your purpose in a real and authentic way can be very powerful.

Just to follow your story on the winter coat - I have a friend who started a beautiful handbag company. It's a purpose-driven company called Sapon, and they do a lot of things right. Their founder, Brooke Mullen, likes to say that at the end of the year, many of us donate to causes to alleviate problems or make the world a better place. But for the 10 or 11 months prior to that, we have the tendency to make purchases from companies that cause those problems.

When she said that, I thought, "Truth bomb!" It really makes you think about every purchase you make. It's a vote for a certain way of doing business or conduct. Ever since I heard her say that a few months ago, I've been much more thoughtful about where I put those dollars.

Host: When we think about who we want to be in the world and how we want to bring intention to how we're living our lives - Lynn, we're both in our 50s, right?

Lyn: Yes, yes, yes. We're in that stage. We're close to 60. I'm close to 60. You're younger than me.

Host: I'm halfway there, Lyn. But I don't think it needs to be a certain time of life realization. Finding our own purpose and being an expression of our values is something that makes us feel better when we're leaning into it in small ways and big ways.

Host: It's more about how we're spending our money, how we're showing up as consumers, thinking about the environment, thinking about small businesses, maybe thinking woman-owned businesses, protecting traditional crops - whatever it is. And then from a personal point of view, how can I make a difference in the world through who I'm being?

You were in the corporate world doing branding and marketing and were very successful. What shift happened for you, whether small or big, or when did you begin to notice this isn't quite doing it for me anymore? What led to your big purpose shift?

Lyn: I think my experience aligns with the saying "It happened slowly and then it happened fast." I worked for over 20 years for a large advertising agency handling large corporate accounts. I traveled a lot. I moved up the ranks - on paper, it looked fantastic. But I was also raising a family. I had three kids. My husband put his career on hold to really support me. I spent a lot of time away from the kids.

I would pick them up from school, take them home, feed them dinner, give them baths, put them to bed, and then go back to work for several hours. This was before we worked virtually, so I literally drove back to an office and worked for hours. I thought I was living the dream. I convinced myself I was living the dream, that I was going places. And then one day I woke up.

Host: And you just said to yourself?

Lyn: I can't do this anymore. I felt an extreme amount of guilt because my husband had put his career on hold, my kids had sacrificed because I was away, and now I didn't know if I wanted to do this anymore.

Lyn: There was a part of my Midwestern roots that said, "Just get over it, just figure it out." But I couldn't figure it out. Something was calling at me saying, "This isn't right." When I dug into it, it really wasn't about the long hours or difficult situations. It was about the fact that I was giving so much energy and passion to products I didn't really care about.

They weren't bad products or companies doing anything harmful to the environment, but I just didn't care. It's hard to be great at your job when you just don't care. I remember one day I was working on a client that sold very expensive equipment for golf courses - we're talking about engines and turn radius and pressure - and I just didn't care anymore.

I didn't really know what to do about that. I was so lucky - and I hope this woman hears this podcast - because somebody introduced me to a life coach. It was the first time I'd ever heard of a life coach. This was 16 or 17 years ago. I thought, "I'll try anything because I don't know what to do here."

I sat down with Georgia Glass, the life coach, and in 15 minutes over coffee, she asked me three questions. I'm not even sure what the three questions were, but after she asked them, everything was clear to me. I knew that I loved this business of advertising and marketing and branding - I just needed to do it for clients or causes that mattered to me, and I needed to do it in a culture that respected and uplifted people.

Lyn: If you know anything about the advertising agency world, that's typically not what it's known for. It's known for long hours and cutthroat competition. But when I figured this out, I was ready to shoot out of that coffee shop and go do it. But I still had this issue where I had a salary and needed a salary. I wasn't in a position to completely change the place I was in - I was one of 150 people.

I was recruited away to be president at another agency. I thought, "This is the answer for me." But I quickly figured out it wasn't. I learned that you can be the president of an organization, but if you don't see eye to eye with the owner, it's a pretty lonely place to advocate for someone else's ideas.

My wonderful husband - who has a difficult time leaving parties because he likes to talk to everybody one more time - said to me, "You've always wanted to start your own agency. Maybe this is the time." So with my computer and my dining room table, before it was cool to work remotely or do co-working, I just started. I was lucky to have some clients come to me right away and to know quite a few talented advertising freelancers that came along with me for the ride. KidGlove just grew out of that.

Host: It's just like Hollywood movies!

Lyn: I'm glad there wasn't a movie because I wasn't sleeping much during that time. I was working about 20 hours a day on my little computer, doing my thing. But I was energized. Even though I was working longer hours and making less money, I was energized by the idea of creating something I could really believe in.

Host: It's that sense of alignment, isn't it? This matters at a really deep level. When you talk about the marketing industry - I studied marketing in college along with languages, but never really worked in that domain. Now when we look around, we're constantly bombarded with so much messaging. It's like the attention economy - getting people's attention is so much more difficult now. There are so many practices, so many behavioral scientists involved to hook them and control the attention. When you're looking to get attention and eyeballs on companies, products, individuals who are doing real change - it isn't just about having a big heart. You have the marketing expertise to get into this and put that spotlight on people, get that megaphone. How difficult is that compared to say how it was even 10 years ago?

Lyn: I think you can look at it both ways. Yes, we are bombarded all the time with messages. I mean, I don't know if you've seen these new meta glasses, but I met a woman who has glasses that read her text messages, and pretty soon people are going to be advertising to you through your glasses. So yes, there's a lot of competition, but I think there are also a lot of tools.

There was a time when if you wanted to be recognized, you had to have a big television budget, a big newspaper budget, and a big print budget. Now there are so many wonderful tools out there. Small companies can be very smart with digital tools to reach their target audience.

Lyn: Part of the strategy has to do with the connection - how we're going to get this in front of people. But a bigger part of the strategy I like to focus on is what we're going to say and how we're going to say it in a way that really sticks. Not everyone in the world will care about a purpose-driven organization or a nonprofit. I don't need everyone in the world for my clients, but I need to find the people their message will resonate with most, and then determine how we tell the story so they remember.

The great thing about KidGlove and being an agency that specializes in purpose-driven marketing is this is essentially all that we do. Our team is so well-trained on the nuances of this kind of work that it's what we think about all the time. Sometimes if I doubt whether what we're doing is really that special, we'll have a client come to us who's been working with another agency, and we'll see what they've done and think, "Oh no, we can't do it that way."

If you're a nonprofit looking for donations, you can't insult your donors, or be so out there that it looks like you're spending all the donors' money on your advertising. There's a balance to purpose advertising. You have to promote the product first, but the purpose is part of that messaging and you have to do it with authenticity and integrity. We all live in glass houses right now with social media and digital marketing - if you're claiming to be behind a certain cause or to do certain things that you don't actually live as a business or even as an individual, people will know.

Host: That can be worse than not saying anything at all. I was watching a documentary recently about environmental causes and some very big names, and they were talking about greenwashing. I hadn't heard the term before. It was quite the eye-opener, but what really came across when speaking to people across generations is a deep thirst for meaning and authenticity, to feel that there are truth-tellers out there.

There are people who are passionate about things that matter and are prepared to stand up, take that space and say, "This is what it's about." I think that resonates very deeply with people - they're really thirsty for it. So when you can make that connection between product and the person and the purpose that sits behind it, it's a magical combination.

Lyn: Absolutely. It is magical. One of my favorite things is when we work with organizations and help them find that right brand or message, and then they're just catapulted forward, turbo-boosted forward because they finally have it. They finally know how to speak about themselves in a way that really resonates and have that look and feel. When we work with a brand, I never want any of our clients to have to say, "We have a quality product" or "You should trust us." I want you to just feel that from the thoughtfulness.

I was talking to a nonprofit last week and we're just starting to redo their website. Their current website is outdated, and I said, "You as an organization are so smart and detail-oriented. You care for people deeply. But when I go to your website and see that it's outdated, the graphics are outdated, and there are things that are broken, if that's the only thing I see about you, it tells me a very different story about you as an organization."

Host: As you're explaining that, it makes so much sense. I'm reminded of Maya Angelou - they'll forget what you said, they'll forget what you did, but they'll remember how you made them feel. It's kind of what you're speaking to, this feeling. There's so much that we're taking in subconsciously and processing and making judgments on that we don't realize we're doing.

Lyn: And I think too, that's where in this new era of digital marketing, social media, websites, and all the different forms - when you think about how you make someone feel, we all instantly think about our in-person and face-to-face interactions. But now you've got a website or a digital ad or a social media post that is interacting on your behalf, and that interaction needs to have the same qualities you would want.

I tell people all the time - this might sound silly, but a person going to your website should feel as welcomed and taken care of as they would if they walked through the front door of your building. If that's not happening, because right now more people are probably walking through the homepage of your website than the front door of your building, then you have some work to do.

When you are in a physical space, you get a real feel for it. Some people are master interior decorators and they create an environment - I could not do that. I have to pay for that. Sometimes we know what we don't know. A lot of the time we don't know what we don't know. I think probably you're dealing with a lot of people who've got the thing right - the purpose is amazing, the product or service is just important. And it's a big problem if you underestimate the importance of the message to market part.

Host: I want to talk to you about culture as well, because I know how incredible it is when we're talking about how you make somebody feel. We spoke a little bit about the beginning of the pandemic, and that's why I thought it was 10 years of KidGlove - when looking back, time just flies. When the pandemic happened, there was such a change in how people worked, and people were really struggling for connection, working remotely. Then there was - help me out if you remember - when everyone started leaving their jobs?

Lyn: The quiet quitting?

Host: Yes, there was something slightly louder before that. But everybody was leaving. It's like, it's not worth it. "I'm just going to quit my job and keep my kids at home and have a vegetable garden in the backyard and bake bread."

Lyn: Yes, everyone was baking bread. It probably was just like this pressure cooker environment that exposed so much of what had been going wrong in corporate offices around the world. You can't just have pizza Friday or bring some fresh fruit in now and then, or give a discount on a membership and think that you're taking care of people.

Host: Why has culture been such an incredibly important part of KidGlove for you?

Lyn: It really is a differentiating factor for us. When we chose the brand KidGlove, it's based on that saying "to be treated with kid gloves," and we like to say that we treat brands and people with great care. When we think about the people, we start internally with our own team because it's our team that's going to interact with our clients. We've always really worked on culture, but since the pandemic, we have really doubled down because we have embraced a remote and hybrid workplace.

We have people that live out of state and can't come into the office. When we decided we were going to have full-time employees that can't come into the office, we committed to building a great culture remotely. I was just on a panel last week with a bunch of advertising agencies and they were all saying, "Oh, we're bringing our people back. We need to be in person. The only way you can build culture is in person."

I was the only one who put up my hands and said, "I'm going to disagree with you all. I think taking care of people can be done remotely." We have a few things that we do. One of the terms I like to use - that often floors people when you think about our industry - is creating an environment of psychological safety.

This has come from a lot of reading and learning, but one of my favorite books on culture is Simon Sinek's "Leaders Eat Last." It's not his most popular book, but it's all about servant leadership and creating a culture where there's a balance of psychological safety with striving and improving and growing.

Lyn: The more our team can get into a mindset where they're not afraid or shamed or have guilt over certain things - the more we can take that away, the more they can free up their minds to focus on the work for our clients. I feel like we as humans give so much of our energy and attention to the drama that if we can just get rid of the drama, life and work can be so much better. We are not perfect at it by any means, but we're pretty good at it and we work really hard.

The other thing we do is use a system called Working Genius that comes from Patrick Lencioni. I love it because it's similar to systems like Predictive Index or StrengthsFinder, but Working Genius is so simple that every single person on our team can understand it, embrace it, and remember it. The whole premise is there are six personality strengths you need to complete a project, and everybody at advertising agencies usually works on teams. Of those six, two of them are going to be your working genius - things that you are good at and when you do those things, they light you up.

Two are going to be your competency - you're good at it but if you had to do it all the time, you wouldn't love it. Two of them are your frustrations. So we really work on keeping people in their working genius and out of their frustrations. Your happiness at work, quality of work, and productivity will all be better.

Lyn: We very intentionally combine teams of people so we have all six working geniuses. We even tell people, "If you've got something on your plate today that's going to take you all day and it's in your frustration zone, raise your hand and find someone else on the team that loves to do that thing. They'll do it better, more happily, more quickly, and you guys can trade for the day."

It's amazing what a difference that makes. Now we've even started doing a working genius facilitation with our clients who we'll be working with most and their team so that we can all understand each other's work styles. It helps us understand that somebody who's more on the side of invention or wonder might want us to present things in the very early rough stages because they want to be involved. Those that are more on the discernment and tenacity end may not want to see it until it's all buttoned up, and now we've got some framework for having that conversation.

Host: That's so clever.

Lyn: It's really a good system. I wish I had invented it, but since I didn't invent it, the next best thing I can do is use it. And dialing back a little bit to you being in that meeting where people were talking about getting people back to the office - this is like one of my little pet peeves.

Host: Mine too. I just feel like the whole pandemic thing was like - when everybody was forced into their house, the thing that women have been talking about forever, which is that we can work productively at home, we don't physically lose all this time to commute into an office - it took a global pandemic to convince men for a certain period of time, at least, that it worked.

Lyn: Before the pandemic, there's no way you would have convinced me of that. I would have said, "Advertising is a team sport. We all need to be in the same room at the same table together working on these things." But honestly, we can get on a Zoom meeting or Teams meeting and use electronic tools and collaborate, I would say, even in a more productive way than being on a whiteboard or some of the other things.

Our COO at KidGlove, Catherine Warren, is always looking into the latest research and data. What we're seeing is that a hybrid work style actually can be very disruptive because you don't have your home base. Like if I work at home on Monday and then in the office Tuesday, Wednesday, and Thursday, and then at home on Friday, I may not be able to get into that rhythm or have that place.

So what we've learned is to really trust our team and let them work where they need to work. We all have days where you really need to be in the office for an in-person meeting or a photo shoot or something. But for the most part, we don't try to dictate where people work from. You need to be available during our work hours, but even there we allow as much flexibility as we can. We have a lot of working moms, and right now we're in the holiday season - if you need to go watch your kids in their holiday program in the middle of the day, go do that and then just finish the work when it makes sense for you.

Host: I love that it sounds like a real agile culture. It's flexible, and I think rigidity rarely works, particularly in a creative space. Rigidity and creativity don't usually go together. I used to work in law and you need quite a bit of rigidity there. I get that you need people in the same space there when you're training juniors up - they need to be around a partner and physically present. It really is dependent on the industry you're in. I think what you said about psychological safety is so important too.

We have to feel the amount of energy that is spent just trying to navigate other people's emotional states that they're not aware of, that they're projecting out into an environment that makes people feel unwelcome or that they can't speak. Everyone who's ever worked in an office is aware of whether they're steeling themselves to be in a certain type of meeting. But just the attractiveness - I'm sure for people who are listening and you are describing that culture of psychological safety as the foundation - it's like our nervous systems are like that fight or flight part. We're down-regulating that because we need the creative part.

You cannot be creative, you cannot be in your zone of genius in that working genius that you love if you're in a tense, fight or flight sort of environment. So when you take a stand for that and represent what we're going to be about - not just about the type of clients we're going to look after, but how we're going to look after our people and each other - how unique is that, Lynn, what you are doing?

Lyn: Sadly, it's very unique to the point where sometimes people look at me and say, "That's weird," right? But it shouldn't be that unique. I think even hearing you say that in the way that you did, it makes me think psychological safety is also an inside job. As a 57-year-old doing the work that I have done on my own mental health, which I'm very grateful for - even getting to a point in my life where I can help take some of that internal stress and anxiety and put it in the backseat. I wish I had learned those skills as a 27-year-old or a 37-year-old. It would have made those years of my life a lot better.

I would encourage anyone dealing with a lot of stress or anxiety to do some of that inside work as well. Everything that I think is this complete emergency really is not. Me as a business owner trying to control every little thing - it's an illusion. I'm wasting all of this time trying to control these beautiful, talented humans that I hired. I don't need to control them. I just need to put them in the right environment to do their very best. That's what I'm most excited about right now at this point in my career.

Host: You're describing incredible leadership. I would love, and I'm sure people listening would love, if there were more leaders in organizations, nonprofits, businesses who were espousing the values that you are. Because you are a culture creator when you are a founder and when you are a leader - not everybody engages with that role as consciously as you do.

Host: I'd be curious about the benefits for you as an organization of being so conscious about the culture that you create. What are those benefits that you see that might be even more tangible than just feeling good?

Lyn: From a very tangible standpoint, retention is probably one of the greatest benefits. Losing people, hiring people, onboarding people, training people - all of those things take tremendous energy and resources. A very tangible benefit is just employee retention.

But I think another tangible benefit is our clients really see that our people are happy and they enjoy working with them. I sometimes worry about talking about being nice because it's not about being nice - there's toxic positivity and there's fake nice. What we do is about being present and having genuine care for the people you work with, whether they're your coworkers or your clients.

What's crazy to me about this on reflection is I feel like where I've come today is so different from what I thought a leader was when I started in this business a long time ago. Right, and especially as a woman going down a career path. Early on, I felt like I had to be tough, work hard, be smart, be in control of my emotions. I think honestly, that is what I needed to do early on because that was the world I was coming into. My approach today versus my approach early in my career is completely different and it feels a hundred times better.

Lyn: And it's not just because I'm the owner of the business, because sometimes being the owner of the business can be a very lonely and stressful place. But it's because I feel like I have great integrity and alignment with what we're doing here.

I was recently invited to a conference called the Hustle Conference. A person I've worked with in the past who I respect was putting this conference on, and several people I know and respect spoke at the conference, but I couldn't go because that whole idea of the hustle culture is so distasteful to me right now. It's not that I don't work hard - believe me, I work so hard and some days so fast, and people on my team work hard and fast - but I don't want it to be what people think of as the hustle culture.

Host: I get you. Totally feel the same. And I used to love that word.

Lyn: I know. Me too. I used to worship at the altar of hustle.

Host: Yes, high achievement.

Lynn: Yes, making all the sales and getting all the results and being number one. That was the game. Being the best. That was the game. And how do I - I mean, I competed with people on so many different levels. Like I'm going to show up to this meeting and I'm going to say more smart things than you in this meeting. Right. Like how ridiculous is that?

Host: I'm going to say the last thing. I'm going to say the smartest thing. I'm going to make you feel bad. The boss is really going to respect me.

Lyn: That's how the game was set up to be in that environment and it's exhausting. I think what is at the core of what you said is you can be highly ambitious, highly productive, very hard working and not give into a hustle culture which is "that's all that matters."

Host: That's all that matters. Like when I go to these panels, like I was at last week where I just felt a little out of place - some people look at me when I'm talking about psychological safety and not being in control or hustle culture and working remotely, and they're like, "What are you doing?"

Lyn: But you know what? I'm being happy and I'm doing really good work for really great clients and I'm making the world a better place. I don't mean to say that in a bragging way, but it's important to me. I think as a business owner, one of the things I can do is at the end of the day, let my employees go home feeling happy and healthy.

Right. And I always kind of giggle when I hear about these businesses that have - if they're in the mountains, they have powder day, like their culture is built on powder days or shuffleboard tables, or beer on tap in the office. And I think none of those things are culture. That's not what it's about. Those are distractions or gimmicks.

Host: Ooh, we could get into the whole of that, but I don't think we're done. Maybe we'll have to have part two. I just love the way that you're so thoughtful and conscious about what you want to create and that you might be on these panels and kind of feel like you're the odd one out and you're there and you're saying your thing even though they're looking at you somewhat quizzically.

Lyn: That's somewhat quizzically, yes. And the psychological safety, they'll all be talking about that in time. It's just like, this is the thing that will really help have people who are highly productive, highly engaged. This is face-level stuff.

You know, one thing I love about the new world of podcasts is that you and I, who've been aware of each other, spoken on LinkedIn or email - I love the vehicle of the podcast for two like-minded people that live very far apart, being able to spend time and share ideas and build connection in this way. That's the other word, that kind of connection word that I was going to bring us to a close on. That's just so important.

Host: And the energy that you can create between two people when you are talking and exploring these topics. I hope for the listeners that you've found many little nuggets about really leaning into your purpose and what it could look like for you when you kind of say, "Why not me?"

Well, this doing it everybody else's way - I've gotten all I need to get from that environment, which is what you did. You made a change and thought, "Well, maybe that's it." And then you were like, "No, I'm actually going to have to do something bigger than this." And you've built this incredible organization that is just going from strength to strength.

Thank you. And I wish you all the best with it and the podcast. Tell people a little bit about where they can find you, where they can find the podcast because I know there's just such thirst for purpose-driven organizations.

Lyn: It's called Agency for Change, and you can find it on all the major podcast outlets. We're on YouTube. You can also find it on the KidGlove website, which is kidglovewithoutane.com. I also love connecting with people on LinkedIn. So if anybody wants to connect personally and talk further, I'm pretty easy to find - Lynn Weinman from KidGlove on LinkedIn. Give me a shout and I'd love to talk.

Host: Perfect. Thank you so much, Lynn, for your time today. It's been amazing talking to you and hope to have a part two sometime soon, because I know we would be on here for an hour.

Lyn: Thank you. I can't wait for that. Thank you very much for inviting me. This has been so much fun.

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